Win the "Five major Battles" ‖ the four major business entities resolutely win the protracted war of product management--2-2

Hot rolling successfully developed

Large deformation resistant pipeline steel for earthquake fault zones

Cold rolling successfully developed

Non-degreasing high clean surface general cold welding wire steel products

The medium and thick plates were successfully realized

New breakthrough in 6mm×3930mm extreme thin width specification products

Export operators will intensify efforts to explore overseas markets

Successfully expand overseas markets such as India, the Middle East and Central Asia

The proportion of exports is increasing...

Since winning the "five major battles", the company has given full play to the synergistic support advantages of Baosteel shares, adhered to the "four modernizations" development direction and the "four" operating principle, strengthened accounting operations, anchoring the domestic and international markets, hot rolled, cold rolled, medium and thick plate, and export of the four business units of the same direction, coordinated efforts, and constantly open up the high-end market, optimize the product structure. We will improve our ability to serve the market, release the dividends of reform, and resolutely win the protracted war of product management.

Expand territory

Expand market territory

Win the protracted war of product management

Look for new market opportunities

Expanding the market is a key move

The company anchors both domestic and international markets

Step up efforts to explore the market

To the high-contribution product market force

Continuously improve the competitive advantage

The company organized and planned to build an integrated operation mode of production, sales and research, set up four business entities of hot rolled, cold rolled, medium and thick plate and export, set up seven business teams of cold rolled automotive plate, hot rolled, medium and thick plate energy steel and export, innovate product management incentive mechanism, optimize order structure, and enhance product differentiation competitive advantage. Hot rolling and cold rolling operation focuses on developing the market of automotive steel and high-strength steel, grabbing high-end and efficient orders, and ensuring high-quality delivery of key orders; The medium and thick plate business focuses on developing the container and offshore market, focusing on key engineering projects, and improving the market share of core products; Export operators focus on developing overseas markets such as pipelines, automobiles, and containers, and constantly improve the efficiency of export product management.

The company takes the user as the center, implements the customized service model of "one household, one table, one enterprise, one policy", builds the "145" service system, forms the user demand allocation table, tracks the whole process, and efficiently responds to user needs. Since the beginning of this year, senior management and production and marketing research teams have visited oil, offshore, automotive, home appliances and other strategic and key users 124 times, and the problem resolution rate is 100%. Focusing on the Middle East, India, Turkey and other regions, strengthen effective coordination and communication with users, timely grasp the new needs and service requirements of users, customized development of hot rolled pipeline steel, medium plate container steel, cold rolled automotive steel and other high-end and efficient products, improve user perception.

Concerted effort

Enable quality improvement

Quality is the "lifeline" of products to compete in the market

It is the "foundation" of winning the protracted war of product management.

The company focuses on the improvement of manufacturing capacity, gives play to the professional synergy effect, the science and technology research and development department strengthens the main responsibility, takes the quality reduction and research and development collaboration as the starting point, excavates 30 collaborative projects to improve quality and efficiency, effectively promotes the landing of manufacturing collaborative measures, and promotes the improvement of product quality.
The company integrated into the Baowu quality management mode, comprehensively standardized Baosteel Zhanjiang, with the quality system as the starting point, carried out six projects such as "Improving the hot rolled flat coil problem of cold rolled advanced high strength steel" and "consistent quality improvement of hot rolled and pickling products", and achieved 145% of the target.
The company gives full play to the strong driving force of R&D collaboration, and makes full use of Baosteel's significant advantages in management, technology, talent and brand. Focusing on economic consumption reduction, efficient production increase, quality improvement, energy saving and carbon reduction, we planned 24 R&D collaborative projects such as "reducing sintered solid fuel consumption", "Hot rolled (acid washing) high-strength steel product development and cost reduction and efficiency increase", and "improving the production speed and efficiency of continuous regression units", which exceeded the schedule target.